GUIDE TO BUSINESS PLANNING
GUIDE TO BUSINESS PLANNING
This book is designed for those with an inspired idea who wish to translate it into a successful new business or incorporate it in an existing business. Usually, the first challenge for those who want to get a business idea off the ground is securing funding. Any investor or those in an existing business with responsibility for approving new initiatives will invariably insist upon seeing a business plan before they approve any investment. The business plan, besides being a prerequisite for gaining access to finance, also provides the blueprint for successfully creating and running the new venture. This book describes a business planning process that will support the preparation of a compelling business plan and the creation of a successful business.
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